Did I miss a redefinition of "pure"?

So as part of my PB&J lunch campaign I've been buying fresh-crushed peanut butter at the grocery store (so much cheaper, fresher, and tastier than the commercial crap that's filled with preservatives and sugar...), and for lack of better knowledge of my jam options I've been buying Smucker's Simply Fruit, which is pricier than its compatriots but really is just fruit, juices, fruit syrup and pectin.  While this is good from the "no extra sugar and preservatives" standpoint, I figured I should look around some and see if there are other options available that better meet either the 'buy local' effort, or are a better price for quantity if I'm going to stick with a large commercial brand.  Besides, it's not as if this stuff is really all that great -- they add fruit syrup (probably pear and grape since those are cheap) to sweeten it and take up bulk, but it is still at least pure fruit and pectin, instead of high fructose corn syrup, when all is said and done.

Imagine my surprise to see this a few feet over on the same shelf...

Admittedly Knott's Berry Farm isn't much better than Smuckers in terms of corporate crap but it's a much larger container for the same price... great, right?

Let's take a peek at the back side of the container, shall we?  (Sorry for the blurriness, but that's my awesome cameraphone at its finest...)