It's never too late to teach an old dog new tricks

The setup: My mom is visiting for a few days, and KEXP is on while we're having breakfast. DeVotchKa's How It Ends comes on.

My mom: "Is this a CD?"

Me: "No, it's the radio."

Mom: "Oh, I don't remember hearing any ads so I assumed it must not be the radio. Who is this?"

Me: "DeVotchKa." (and if you were listening you would have heard me enunciate the extra capital letters.)

Mom: "It's nice. Have I heard it before?"

Turns out that she had - she saw Little Miss Sunshine, where the band's music was prominently featured. But, like most of America, probably never before then and not again since.

If you play it, they will come.